enticing

(verb) provoke someone to do something through (often false or exaggerated) promises or persuasion. Synonyms: entice, lure, tempt. Example: "He lured me into temptation."

(adj) highly attractive and able to arouse hope or desire. Synonyms: alluring, beguiling, tempting. Examples: "An alluring prospect." "Her alluring smile." "The voice was low and beguiling." "Difficult to say no to an enticing advertisement." "A tempting invitation."