alluring

(verb) dispose or incline or entice to. Synonyms: tempt, allure. Example: "We were tempted by the delicious-looking food."

(adj) highly attractive and able to arouse hope or desire. Synonyms: beguiling, enticing, tempting. Examples: "An alluring prospect." "Her alluring smile." "The voice was low and beguiling." "Difficult to say no to an enticing advertisement." "A tempting invitation."