lure

(noun) qualities that attract by seeming to promise some kind of reward. Synonyms: enticement, come-on.

(noun) anything that serves as an enticement. Synonyms: bait, come-on, hook, sweetener.

(noun) something used to lure fish or other animals into danger so they can be trapped or killed. Synonyms: bait, decoy.

(verb) provoke someone to do something through (often false or exaggerated) promises or persuasion. Synonyms: entice, tempt. Examples: "He lured me into temptation."