urge

(noun) an instinctive motive. Synonyms: impulse. Example: "Profound religious impulses."

(noun) a strong restless desire. Synonyms: itch. Example: "Why this urge to travel?."

(verb) force or impel in an indicated direction. Synonyms: urge on, press, exhort. Example: "I urged him to finish his studies."

(verb) push for something. Synonyms: recommend, advocate. Example: "The travel agent recommended strongly that we not travel on thanksgiving day."

(verb) spur on or encourage especially by cheers and shouts. Synonyms: cheer, root on, inspire, barrack, urge on, exhort, pep up. Example: "The crowd cheered the demonstrating strikers."