recasting

(noun) changing a particular word or phrase. Synonyms: rewording, rephrasing.

(verb) cast again, in a different role. Synonyms: recast. Example: "He was recast as iago."

(verb) cast again. Synonyms: recast, remold, remould. Example: "The bell cracked and had to be recast."

(verb) cast or model anew. Synonyms: recast, reforge, remodel. Example: "She had to recast her image to please the electorate in her home state."