preference

(noun) a strong liking. Synonyms: penchant, predilection, taste. Examples: "My own preference is for good literature." "The irish have a penchant for blarney."

(noun) a predisposition in favor of something. Synonyms: predilection, orientation. Examples: "A predilection for expensive cars." "His sexual preferences." "Showed a marxist orientation."

(noun) the right or chance to choose. Synonyms: druthers. Example: "Given my druthers, i'd eat cake."

(noun) grant of favor or advantage to one over another (especially to a country or countries in matters of international trade, such as levying duties).