prefer

(verb) like better; value more highly. Examples: "Some people prefer camping to staying in hotels." "We prefer sleeping outside."

(verb) select as an alternative over another. Synonyms: choose, opt. Examples: "I always choose the fish over the meat courses in this restaurant." "She opted for the job on the east coast."

(verb) promote over another. Synonyms: favor, favour. Example: "He favors his second daughter."

(verb) give preference to one creditor over another.