personalized

(verb) make personal or more personal. Synonyms: personalize, personalise, individualize, individualise. Example: "Personalized service."

(adj) made for or directed or adjusted to a particular individual. Synonyms: individualized, individualised, personalised. Examples: "Personalized luggage." "Personalized advice."

(adj) pointedly referring to or concerning a person's individual personality or intimate affairs especially offensively. Example: "Unnecessarily personalized remarks."