patronage

(noun) the act of providing approval and support. Synonyms: backing, backup, championship. Example: "His vigorous backing of the conservatives got him in trouble with progressives."

(noun) customers collectively. Synonyms: clientele, business. Example: "They have an upper class clientele."

(noun) a communication that indicates lack of respect by patronizing the recipient. Synonyms: condescension, disdain.

(noun) (politics) granting favors or giving contracts or making appointments to office in return for political support.

(noun) the business given to a commercial establishment by its customers. Synonyms: trade. Example: "Even before noon there was a considerable patronage."

(verb) support by being a patron of.

(verb) be a regular customer or client of. Synonyms: patronize, patronise, support, keep going. Examples: "We patronize this store." "Our sponsor kept our art studio going for as long as he could."