hick

(noun) a person who is not very intelligent or interested in culture. Synonyms: yokel, rube, yahoo, hayseed, bumpkin, chawbacon.

(adj) awkwardly simple and provincial. Synonyms: bumpkinly, rustic, unsophisticated. Examples: "Bumpkinly country boys." "Rustic farmers." "A hick town." "The nightlife of montmartre awed the unsophisticated tourists."