fundamentals
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(noun) principles from which other truths can be derived. Synonyms: basics, fundamental principle, basic principle, bedrock. Examples: "First you must learn the fundamentals." "Let's get down to basics."
Noun Definition 1
(noun) any factor that could be considered important to the understanding of a particular business. Synonyms: fundamental. Example: "Fundamentals include a company's growth, revenues, earnings, management, and capital structure."
Noun Definition 1