discount

(noun) the act of reducing the selling price of merchandise. Synonyms: price reduction, deduction.

(noun) interest on an annual basis deducted in advance on a loan. Synonyms: discount rate, bank discount.

(noun) a refund of some fraction of the amount paid. Synonyms: rebate.

(noun) an amount or percentage deducted. Synonyms: deduction.

(verb) bar from attention or consideration. Synonyms: dismiss, disregard, brush aside, brush off, push aside, ignore. Example: "She dismissed his advances."

(verb) give a reduction in price on. Example: "I never discount these books-they sell like hot cakes."