affect

(noun) the conscious subjective aspect of feeling or emotion.

(verb) have an effect upon. Synonyms: impact, bear upon, bear on, touch on, touch. Examples: "Will the new rules affect me?."

(verb) act physically on; have an effect upon. Examples: "The medicine affects my heart rate."

(verb) connect closely and often incriminatingly. Synonyms: involve, regard. Examples: "This new ruling affects your business."

(verb) make believe with the intent to deceive. Synonyms: feign, sham, pretend, dissemble. Examples: "He feigned that he was ill." "He shammed a headache."

(verb) have an emotional or cognitive impact upon. Synonyms: impress, move, strike. Examples: "This child impressed me as unusually mature." "This behavior struck me as odd."