loss leader losses • lossless · · · Info · Definitions · Synonyms · Characters · · loss leader · · Text Common · · Latin · · Scripts 11 · · Length 3 · · Syllables Definitions · · · (noun) a featured article of merchandise sold at a loss in order to draw customers. Synonyms: drawing card, loss leader, leader. · · Noun Definition 1 Synonyms · · · drawing card · · Synonym 1 leader · · Synonym 2 Characters · · space U+0020 a latin small letter a U+0061 d latin small letter d U+0064 e latin small letter e U+0065 l latin small letter l U+006C o latin small letter o U+006F r latin small letter r U+0072 s latin small letter s U+0073